We can analyze the in-field effectiveness of your marketing strategies and those of your competitors.
If your products were the only ones available on the shelf, it would be so simple! Obviously, this is not the case. Strategies are therefore needed to carve out a niche in the marketplace. Our Field Marketing experts are specialized in researching and gathering information that is crucial for your Sales & Marketing managers and decision-makers. Our reports are snapshots of the marketplace that help you to act quickly, precisely and effectively.
Our Field Marketing services are invaluable analysis tools that help you to understand exactly what's happening in the market, thereby helping you to optimize your retail sales and service performance.
Our experts have conducted many types of visits:
Category distribution analyses:
Field promotion snapshot:
Evaluating the Competition
Or any other customized audit:
"In one year, we verified, analyzed and validated data on over 88,500 price-product relationships to help guide a client with market positioning.
In compliance with our client’s instructions, we visited over 1,100 stores across Canada in just 10 days. We then compiled and analyzed 8,800 items that were strategically categorized in an easy-to-read report."
Interested in this service? Please contact-us!