We can analyze the in-field executional effectiveness of your marketing strategies - and those of your competitors.
Your products aren't alone on the shelf. Thankfully, we're here to assist in the development of those strategies that you need to carve out a niche in the marketplace.
Our Field Auditing experts specialize in collecting information that is crucial for your Sales & Marketing Managers and decision-makers. Our reports are snapshots of the marketplace, helping you act quickly, precisely and effectively.
Our Field Auditing services are valuable tools, helping you understand exactly what's happening in the market, thereby helping to optimize your retail sales and service performance.
Our experts conduct many types of valuable audits, including:
- Category distribution analyses: Plan-o-grams, pricing, distribution levels, out-of-stocks
- Promotional snapshots: POS penetration, product off-shelf displays and inventory levels
- Competitive evaluations
- Customized audits
"In one year, we verified, analyzed and validated data on over 88,500 price-product relationships to help guide a client with market positioning.
In just 10 days, we visited over 1,100 stores across Canada for a single client. We then compiled and analyzed 8,800 items that were strategically categorized in an easy-to-read report."
Interested in this service? Please contact-us